You’re probably full aware of the power of incorporating visuals into marketing. According to Social Media Today, “40.5 percent of marketers stated that 91 percent to 100 percent of the content they published in 2015 contained visuals. In 2016, that number rose to 53 percent.”
Of all the types of content that use images, infographics are perhaps the most bold about it, and they’ve proven to get plenty of engagement. There’s just one problem. How exactly do you go about doing infographic SEO?
Google and Images
Here’s the thing about Google. It can’t directly “read” images like it would a blog post, article or any other text-based content. After all, you’ll typically save it as an image file. Therefore, it requires a different approach when optimizing an infographic. With that being said, there are several different tactics for doing infographic SEO.
Start With a File Name
The first thing you’ll want to do is include your targeted keywords in your file name. Treat it like you would your URL, and keep it short and concise. There’s no need to go overboard by creating an overly lengthy file name, just keep it clear and to the point. Also be sure that you’re only using your keywords phrase one time.
Add Alt Text
According to TechTarget, “Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML document to tell website viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.”
This is another opportunity to fill Google in on the details of what your infographic is about. Ideally your alt text will quickly describe the content that’s featured within your infographic. Here’s a good example:
“infographic explaining how personal injury settlements work”
Include Your Keyword in Your Title and H1 Tag
Although you can’t directly optimize the text within an infographic, you can create additional text at the top of the page. Just like you would with a blog post, be sure to include your keyword phrase in your title. That’s just basic best practices.
Also, be sure to include an H1 tag that incorporates your keyword phrase in a natural way so that it flows seamlessly with the rest of your content. For instance, you might create an H1 tag that says, “Read our infographic about the personal injury settlements process.”
Add Supporting Text
Last but not least, go ahead and add some basic supporting text. It doesn’t need to be anything dramatic. Just add a couple of paragraphs that discuss your infographic in a bit more detail.
This is just one more opportunity to tell Google what your content is about. An added plus is that it can entice visitors to go ahead and check out your infographic in detail.
Regardless of the content you create, you’ll always want to optimize it for search engines. Infographic SEO requires you to think a little outside the box and look for ways to optimize a very limited amount of text. But hitting these key areas should allow you to not only appease Google but your human visitors as well.