Guest posting is a strategy that has proven fruitful for many bloggers and marketers. Simply put, it involves contacting a reputable blogger or website owner and pitching an idea for a new post. After writing a quality article, inserting a link to your firm’s website and publishing, their existing audience can quickly learn more about your law firm and visit your site. Let’s now discuss some key benefits of this technique and how you can guest post on legal blogs.
Unlike many online marketing techniques that can take weeks or months to see results, guest posting can bring about a considerable boost in traffic and overall exposure overnight. By gaining access to an established audience, your post can be seen by hundreds or thousands of people in a short period of time. Because the blogger is likely to have existing rapport and trust with their audience, it reflects well on you when they allow you to post on their blog.
One way that search engines determine where to rank web pages is by how many quality and relevant backlinks they have. Writing a guest post and placing a link pointing back to your firm’s website on a relevant legal blog would be considered an excellent backlink and would provide some significant SEO juice. This is especially true when posting on a reputable blog with a high page rank.
5 Steps for Getting Published
1. The first and most important thing is to find blogs that receive plenty of traffic and are loved by Google. Otherwise, the impact will be minimal if there are hardly any readers. One way to streamline this process is by browsing through online resources like Avvo’s Top Legal Blogs and the Top 50 Law Blogs on Blog Metrics.
2. Next, you will want to browse through a handful of blogs that you would like to get guest post on. This will give you a feel for the type of content they feature, as well as the tone and style. Understanding these factors is important because it will determine the specific article you pitch. If they have guest posting guidelines, you must also familiarize yourself with them as well.
3. Do some brainstorming and come up with an interesting topic that’s relevant to their legal blog. It should be a thorough pitch and not something that just anyone could write about. Use your legal knowledge and expertise to create something that will legitimately catch their attention and wow their audience. Include a title and explain why their readers will benefit from your article.