If you’re looking for new ways to attract clients and diversify your marketing strategy, one medium to take into consideration is podcasting. This term which got its name from combining iPod and broadcast has been around for over a decade but has really taken off in the past few years and is now recognized as being an incredibly effective way to reach an audience. In fact, “Apple surpassed 1 billion subscriptions for podcasts via iTunes in 2015.” Here are some specific ways that a podcast can benefit your law firm.
Add a New Dimension to Your Legal Marketing
Perhaps the best part about podcasting is that it allows you to provide your audience with a choice in terms of the way that they digest your content. While blog posts, whitepapers, eBooks, videos, infographics, etc. all have merit, a podcast makes it possible to appeal to an even larger percentage of your demographic. In turn, this can help you establish a more robust marketing campaign and should help you stand out from competitors.
Connect on More of a Personal Level
Whenever someone listens to a podcast, it’s a very personal, one-on-one experience. Listeners instantly connect with a podcaster and get a feel for their unique personality, which makes it very organic and human. This is important in the legal industry where you’re looking to establish trust right out of the gate and make connections. It’s also an ideal way to give your perspective on legal topics and prove just how knowledgeable you are. This too should help you gain the trust of prospects and encourage them to seek your services.
It’s Less Time-Consuming Than Many Other Mediums
Some people are reluctant to start podcasting because they’re not sure how to get started, don’t understand the technology or fear that it will be a time-consuming ordeal. But when you compare the amount of time typically spent on podcasts versus other marketing mediums such as in-depth articles, it tends to require far less of a time investment. In fact, once you get the hang of the process, it’s reasonable to expect that you could record and edit an entire session in no less than an hour. If you’ve already got a lot on your plate, this makes sense when compared to more laborious marketing mediums.
Podcast Listening is on the Rise
According to the Pew Research Center, “the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015 — and the percentage listening in 2015 was up two points over 2014 levels (15%).” This shows that there has been a steady rise in podcast listening — and when you consider the fact that many people are constantly listening to audio on their smartphones, this trend is likely to continue into the future.
If you’re toying with the idea of podcasting, it’s recommended that you give it a shot. Doing so can yield some big rewards, and you may find the experience to be gratifying. If you need help getting started, this resource can point you in the right direction and walk you through podcasting step-by-step.