Visual content is bigger than ever. In fact, “37 percent of marketers said visual marketing was the most important form of content for their business in 2017, second only to blogging (38 percent).” But when it comes to producing high-quality, A+ content, some legal marketers aren’t sure which format to use beyond your basic infographics. Fortunately, there are several different avenues you can take. Here are six specific types of visual content that can bring about plenty of engagement and fresh leads.
1) Data Visualizations
Most people love data displayed visually. It’s an effective way to make sense of cumbersome stats and figures and really helps connect the dots. Here’s an example of how a lawyer could put this medium to use.
A personal injury lawyer might create a series of graphs or charts displaying 2016 statistics on the number of personal injury cases (e.g. vehicle accidents, slips and falls, medical malpractice and so on). They might also include how much was rewarded on average to injury victims.
2) Branded Quotes
You see these on Instagram and Twitter a lot. It’s a simple concept that consists of an eye appealing background (e.g. an ocean, mountains, etc.) combined with a personal quote in the foreground. Branded quote images are fairly easy to create, and all you need is a basic photo editor. They also serve as an effective medium to establish yourself as a thought leader.
3) Inspirational Quotes
Of if you don’t wish to come up with your own quotes, you can always use inspirational quotes from others. Follow the same formula of using an eye appealing background, but insert a relevant quote that would appeal to your audience. Brainy Quote is an excellent resource for coming up with ideas.
Using a conventional format like blogging is great and all. But sometimes it’s nice to mix it up and present information in a more comprehensive, robust manner. Presentations are ideal because they give you an opportunity to get out a lot of complex information in a way that’s fun and easy for your audience to digest. You can also include images, designs and clip art to drive your key points home and make a stronger connection.
You’ll notice that a lot of popular blogs include plenty of screenshots in their content these days, especially the ones offering how-to’s and informational pieces. In the case of lawyers, screenshots can be used for multiple purposes such as:
- Showing off features of your website
- Capturing positive client reviews
- Showing parts of other relevant blog posts you’ve written
Okay, these can be a little tricky, especially for lawyers who need to maintain a consistent air of professionalism. But when done correctly, memes can most definitely resonate with your audience and make your brand more likable and personable. Simply use the Meme Generator to get started.
With visual content soaring in popularity, it’s smart to make it a priority in 2017. But this doesn’t mean you need to limit yourself to the same old cookie cutter techniques (sorry infographics). Experimenting with different forms of unique visual content should help you find one that sticks with your audience and gets the engagement you need.