It used to be that when writing content, you knew that the vast majority of readers would be viewing it either on a desktop or laptop. But with the explosion of mobile devices, this is no longer the case. In fact, as of late 2015, “mobile phone user penetration worldwide was 52.7 percent and 75.1 percent in the U.S.”
This means that you need to take a slightly different approach to creating content and keep mobile users in mind. Otherwise, this can put a serious hurting on engagement and ultimately conversions. Here are four specific things to remember when writing content for mobile users.
1) Use Short Headlines
Headlines are typically in large font. As a result, they can eat up a lot of screen space on a mobile device. This makes it difficult for mobile users to scan and simply looks ugly from an aesthetic standpoint. To increase the odds of getting more clicks, you want to make your headlines relatively short and easy to scan. Try to condense them so that they’re concise and quickly grab a reader’s attention.
2) Get to the Friggin’ Point
An introduction is incredibly important. Depending on how good it is, your reader will either choose to read on absorbing more of your content or simply leave. This is why you should strive to get right down to business and avoid droning on for several paragraphs. Usually one or two paragraphs is completely sufficient.
3) Write Brief Paragraphs
Think about when you’re using your smartphone to read an article. A paragraph of text that exceeds say five sentences will usually appear as a big block of ugly text. It’s not easy on the eyes, and you’ll probably be reluctant to read through it. While it may look fine on a laptop or desktop, this isn’t going to create a mobile-friendly experience.
This is why it’s best to use extremely brief paragraphs that an absolute maximum of four sentences long. However, I would recommend keeping them more like two or three.
Successful software founder and blogger, Neil Patel is a perfect example of someone who writes mobile friendly content. You could actually consider him to be a bit radical because of the fact that he often writes just a single sentence for a paragraph. Nonetheless, he proves the power of brief paragraphs.
4) Eliminate What’s Unnecessary
While you may think that it’s better to write shorter content for mobile users, this isn’t actually the case. In fact, long-form content often receives more engagement than your standard 500 word blog post. What’s important is that you “tighten” your writing up and eliminate words and sentences that simply aren’t necessary and aren’t actually adding value.
For example, if you’re writing a couple hundred words extra just to hit a certain word count, this would be ineffective. After writing each post, I would recommend going back and looking for any “filler” and delete it.
You can bank on a significant number of your readers being on mobile devices. As a result, you’ll want to keep this in mind and create your content accordingly. With a bit of tweaking, you can keep mobile users engaged without detracting from laptop and desktop users.