According to a HubSpot survey, “The average marketer spends around 16 hours a week on routine tasks.” Needless to say, this can eat into other pressing duties like advising clients, gathering evidence and handling cases. Fortunately, it’s possible to keep your marketing campaign running like a well-oiled machine without a major time investment. Here are some areas of legal marketing you can automate and the tools you can use for doing so.
1) Scheduling Blog Posts
If you’ve been blogging for any length of time, you probably know how time-consuming the process can be. One way to streamline things a bit is to “batch” your tasks and schedule multiple blog posts at once. This is especially useful if you have multiple authors and will help keep things organized, while ensuring that your blog is continuously populated with fresh content.
One of the best tools for scheduling blog posts is WP Scheduled Posts, which is a WordPress plugin. It gives you full control and visibility of your blog content and allows you to schedule days, weeks or even months in advance. The best part is that it’s completely free to use.
2) Social Media
Things can get ugly in a hurry when you’re trying to coordinate your social media marketing campaign across several networks. Without proper organization, it can quickly dissolve into chaos. Luckily, there are two useful tools that can help you keep things on track — Buffer and Hootsuite.
Both operate on the same basic premise and allow you to manage your social media marketing from a centralized dashboard. There you can schedule posts on major networks like Facebook, Twitter, Instragram with ease. Here are some other time-saving features:
- One click replies
- Create pre-written templates for quicker engagement
- Bulk upload social messages
They also offer comprehensive analytics so you know exactly what’s going on and how well each channel is performing.
3) Content Marketing Idea Generation
Another challenging aspect of 21st century legal marketing is continually coming up with new ideas for your content. Sometimes the well simply runs dry, and you may spend hours simply trying to generate fresh ideas for blog posts, videos, slideshows, etc. But you can automate this process by using tools like Feedly and Google Alerts.
With Feedly, you create your own customized news and trends feed. It will then provide you with ongoing content to help you stay abreast of recents events and supply you with a nearly infinite number of ideas. With Google Alerts, you create an “alert” on any topic or company that interests you. Google will then alert you any time that topic/company is mentioned in the news. This makes it perfect for generating ongoing ideas without having to do any heavy lifting.
Handling marketing tasks on top of an already busy schedule can be exhausting. But you can eliminate a lot of the stress and be more effective by knowing which areas of legal marketing you can automate. Not only will this free up much of your time, it can help you generate more leads and increase your following.